
Brand mood images before you lock a kit
Try the light first. Pick one look. Then every file in the kit has to stay in that room.
Practical guides, product updates, and ideas for moving creative work from request to finished result.

Try the light first. Pick one look. Then every file in the kit has to stay in that room.

A pretty frame is not a clip. /video has to move, and it should start from a still you already accepted.

The command names the artifact. The @promptha route is optional. Pick it when speed, care, or motion actually matter.

@out: is not a command. It is the accepted file. Attach it or the next request will invent a new shop.

Name the artifact, a legal frame, and the facts that must stay true. If Ask blocks the line, rewrite it before anyone spends.
An icon has to read at 24 pixels. Distill the accepted mark. Do not shrink a poster and call it a set.

A hero is one loaf, one table, one still. If the object changes between drafts, you do not have a product page. You have a collage.

Quick is a draft of the move. Standard is the day’s work. Pro is when the subject has to stay the subject.

A mark, a pictogram, and a graphic you can still edit are three jobs. “Make it logo-ish” is how you get all three, badly.

A hero lives on a set. An asset has to drop onto other work. /asset is the cutout, not the campaign.

A launch week does not need eighteen tabs. It needs the right artifact each day — hero, world, street, mark, then the file that can still change.

One hero can carry a landing page. A story needs a world. /image and /images look like a typo. They are two different Fridays.