
/vector vs /icon vs /logo
A mark, a pictogram, and a graphic you can still edit are three jobs. “Make it logo-ish” is how you get all three, badly.
Practical guides, product updates, and ideas for moving creative work from request to finished result.

A mark, a pictogram, and a graphic you can still edit are three jobs. “Make it logo-ish” is how you get all three, badly.

A hero lives on a set. An asset has to drop onto other work. /asset is the cutout, not the campaign.

A launch week does not need eighteen tabs. It needs the right artifact each day — hero, world, street, mark, then the file that can still change.

One hero can carry a landing page. A story needs a world. /image and /images look like a typo. They are two different Fridays.

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