Client campaign design workflow
Turn a client brief into reviewable creative directions and a consistent set of campaign designs.
This is a planning example. It is not a customer story, measured result, or claim that every step is automated.
A four-part working pattern.
The exact tools can change. The review decisions should remain visible.
- 1
Normalize the brief
Use Ask to clarify the goal, audience, formats, constraints, and missing decisions.
- 2
Explore directions
Generate focused options without treating the first result as approved work.
- 3
Refine one system
Use Design Studio to align type, color, hierarchy, and reusable layout choices.
- 4
Prepare the handoff
Keep the selected version in the project and export only after review.
Review before export.
These checks describe the intended review, not an automated guarantee.
- The direction follows supplied brand references
- Unsupported campaign claims are removed
- Variants share a consistent design system
- The final package matches the requested formats
Use the pattern with your own brief.
Start in Ask, keep only supported facts, and move approved material into the right workspace.
Next example: Learning visual kit workflow